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The acquisition signals a huge transition for How About We, which is looking to build out a new lifestyle media network, complete with an advertising division. As it stands now, How About We has two separate subscription-based properties, How About We Dating for singles and How About We couples for couples.
These will continue to operate separately from the company’s new media network, which will henceforth be called How About We Media.
has acquired Indonesian startup Setipe, the company announced today. With the acquisition, Setipe will come under the group’s stable of brands including Lunch Actually, Esync, Lunck Click and Lunch Actually Academy.
Meanwhile, Nerve’s dating service, aptly named Nerve Dating, will be rolled into How About We’s existing dating platform, which currently boasts around 2 million users.
Started in 2013, Setipe boasts over 800,000 members and over 200 documented marriages.